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Cross-Cultural Marketing Gone Wrong. And the Lessons We Can Learn


The importance of culture in international marketing is nothing new – there is no international business or marketing course that...

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Redesigning education & Intercultural Competence. A webinar for teachers & educators (in PL)


The webinar is the result of cooperation between organizations that have set themselves the goal of examining the topics of...

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3 traps for leaders to avoid and get things done in an international business environment


Effective leadership in today’s hyper-connected world of business requires not only high level of emotional intelligence (EI) but also cultural...

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